About HiPure Water
Custom filtration with a patented technology that beats the competition in speed and degree of water purification.
Our Team
Roger Giese
Professor of Chemistry and Biomedical Science, Northeastern University
PhD: Massachusetts Institute of Technology (MIT)
Post-Doc: Harvard Medical School
Skilled in chemical analysis
Mo Taslim
Professor of Mechanical Engineering, Northeastern University
PhD: University of Arizona
Skilled in numerical analysis of complex flow
Business Model
One-time purchase of the device, plus subscription for the tea bags
Cost to Produce the Device: same or less than the competition
Retail Price: similar to the competition
How the HiPure Water Device Wins: ongoing cost of consumables (tea bags) is three-fold less than the consumables (plastic cartridges) of the competition
Market Opportunity
55 percent
of U.S. Consumers are concerned about water contaminants
10.9 billion
was the size of the global plastic cartridge filter market in 2018, which is expected to reach $18.6 billion by 2026, in part because water quality is decreasing.
16 billion
was the amount consumers spent on bottled water in 2017, which is estimated reach $27 billion by 2026
Types of home plastic cartridge water purifiers
pitcher, faucet-mounted, refrigerator- mounted, counter-top, under-the- counter, point-of-entry (whole house)
HiPure Water will compete with both plastic cartridge and bottled water products.
Survey Results
We surveyed 117 people as an initial sample.
Where do we go from here?
HiPure Water seeks a collaborative partner to bring this exciting technology to market. Our technology has been patented by the inventors.
Prototypes
Build prototypes for consumer testing
Focus Groups
With the prototypes, HiPure Water will receive feedback from consumers
Production
Investing company produces HiPure Water for consumer markets